Hello, this is Ufuk.

I'm a Senior Product (UX/UI) Designer specializing in consumer apps, AI-powered experiences, and connected device ecosystems, with products that have collectively reached close to 200 million people.

I've designed experiences across high-engagement video and social platforms, drama streaming, AI storytelling, smart home security powered by computer vision and machine learning, and digital wellness products for iOS and Android. Different domains, same approach: understanding user needs, shaping product direction, designing scalable systems, and collaborating closely with product managers, engineers, and stakeholders from concept to launch.

My work combines product thinking, user experience, and visual design. I enjoy turning complex problems into intuitive experiences, building design systems that scale, and crafting interfaces that are both useful and engaging.

Before product design, I spent 10 years in creative advertising, working on brand campaigns where the bar wasn't just “does it work?” but “does it stop you?” That discipline taught me that design is always competing for attention, with everything else on the screen and everything else in someone's day. It never left me. It just found a better home in product design.