Gaze
Private live video chats with thousands of users. Gaze is a safe place for you to embrace your individuality and share your quirks with others via video chat.
About Project
Gaze is a live video chat platform where people meet, talk and connect with strangers around the world. The greatest chat alternative app, Gaze is here for you.
My Role
I led design across the product at VLMedia, from product planning and user flows through to UX/UI design, App Store visuals and the app icon. Changes were validated with A/B testing rather than opinion.
Feature
Bingo
A daily reward loop built to turn occasional visitors into a habit.
What it does
Bingo is an exciting new feature that rewards users in the Gaze Video Chat app for consistent engagement. Users who use the app for 7 consecutive days receive daily rewards, with an additional bonus for completing the full 7-day streak. These rewards can be used to unlock various functionalities such as video calls, messaging, and sending gifts to other users.
Why it matters
By encouraging users to use the app daily, Bingo fosters a more active and vibrant community. The daily rewards create a sense of achievement and motivate users to stay connected and build meaningful connections with others. With Bingo, users have a fun incentive to engage regularly and explore all the features the app has to offer: enriching interactions, strengthening connections, and adding a delightful element of surprise to the app's user journey.
Case study
Loyalty Program
A benefit users were already receiving, but had no idea they had joined.
Problem
A premium feature was added for users who use Gaze more frequently and spend more, which allowed them to accumulate savings as they spent. However, when users suddenly perceived themselves as premium members, they started to complain about being automatically enrolled in a program they wanted to cancel. In reality, this program was designed to benefit users as they spent, but it was not effectively communicated.
What to do?
- Showcase their usage and spending patterns that make them eligible for the premium feature.
- Highlight specific milestones or criteria they have met to earn the benefits of the program.
- Clearly outline the rewards and benefits users will receive as they spend more.
- Emphasize the value and cost-saving benefits they can gain from participating.
- Provide transparent, easy-to-understand terms so users understand how to opt in or out.
Former screens
The old flow announced membership as a black “Gaze Platinum” banner with little explanation of how it was earned or what it gave you.
Solution
After users exceed a certain spending threshold, we inform them via in-app notifications and display the Loyalty Program they have joined on their profile page. We present it in a clean, intuitive interface with clear details on how many stages it consists of, how to progress, individual progress, and the benefits of taking part. On passing each stage, users can add an avatar representing their level to their profile, our mascot did a lot of the work in distinguishing levels and illustrating progression. The redesign reduced reward-related user complaints from 25% to near zero, validated through A/B-tested UX improvements.
Final screens
Three named levels, a visible progress bar, and a mascot avatar for each stage, so the program explains itself the moment a user lands on it.
Reach
By the numbers
What the app has done on both stores, split by platform.
| iOS | Android | |
|---|---|---|
| First-time downloads | 2.7M | 5.8M |
| Downloads | 11.8M | 11.7M |
| Unique users | 4.7M | 6.9M |
| Daily active users | 9.9K | 6.7K |
| Monthly active users | 79.5K | 76K |
Store and analytics figures, October 2026, rounded. Downloads include reinstalls. Daily averages cover the last 90 days; monthly averages are drawn from the last three completed months. Unique users are counted per platform, so someone on both is counted twice.
Gaze is a VLMedia Inc. product. Screens, artwork and brand assets © VLMedia Inc. All rights reserved, shown here as a record of my design work.
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